RoborankKeyword Checker
Paste up to 20 keywords and get the monthly search volume, the trend over the last year, how hard each one is to rank for, what it costs per click and what people searching it actually want.
Keyword data
Free, no signup. Volume and CPC are Google Ads figures for the country you pick; difficulty and intent come from the live search results.
Knowing the numbers is the easy part.
Roborank reads your Search Console, finds the keywords your site is already close to ranking for, writes the fix and applies it in your CMS.
See how Roborank worksWhat each column means
Every number here answers one question you have when you are choosing between keywords. Read them together, not one at a time. A keyword with big volume and a difficulty of 80 is a two-year project. A keyword with 300 searches, a difficulty of 12 and transactional intent might pay for itself next month.
- Volume is the average number of Google searches per month over the last 12 months, in the country you picked. It comes from Google Ads data, the same figures the Keyword Planner shows, without the bucketing Google applies to accounts that are not spending.
- 12-month trend is the same volume month by month, as a line, with the change against the same month last year next to it. A flat line is a keyword you can plan around. A spike is a season or a news cycle.
- Difficulty is a 0 to 100 estimate of how hard it is to reach the top 10, based on how many referring domains the pages already ranking there have. Under 30 is reachable for a new site. Over 70 needs an established one.
- CPC is what advertisers pay per click for the keyword. High CPC is a proxy for commercial value: someone is paying that much because the visitors are worth it.
- Intent is what the searcher wants. Informational means they want to learn, navigational means they want a specific site, commercial means they are comparing, transactional means they are ready to buy. Match the page type to the intent or it will not rank, however good it is.
- Competition is Google Ads competition, low to high. It measures how many advertisers bid on the term, not how hard it is to rank organically. That is what difficulty is for.
How to use it when you are picking a topic
Paste every variation you can think of for one topic, up to 20 at a time. Sort by volume, then look at the difficulty column for the ones that are within reach. Usually there is one phrasing with most of the volume and a few long-tail versions with the same intent and a fraction of the difficulty. Write for the long-tail version first, mention the head term naturally, and the page will start collecting the easier traffic while it builds up to the harder term.
Then check the intent column against what you were planning to write. If the keyword is transactional and you had a how-to guide in mind, the guide will not rank. Google already decided what kind of page belongs there.
Four things the numbers get wrong
Volume is rounded
Google Ads reports volume in buckets, so 1,000 might be 850 or 1,300. Treat the figures as an order of magnitude and compare keywords to each other, not to a target.
Zero volume is not zero searches
Long, specific phrases often show no data because Google groups them into a broader term. If the phrasing is how a real customer would say it, it is still worth a page.
Difficulty measures links, not everything
A low difficulty score on a keyword where every result is a huge brand still means you are competing with huge brands. Look at who ranks before you commit.
Intent can be mixed
Some keywords show a main intent and one or two secondary ones. When they are listed, the results page is split, and a page that serves both usually wins.
Where the data comes from
Volume, CPC, competition and the monthly trend are Google Ads figures for the country and language you picked, refreshed monthly. Difficulty, intent and the SERP features are computed from the live Google results for that keyword, so they reflect what is ranking now, not what was ranking when a database was last built.
Frequently asked questions
How many keywords can I check at once?
Up to 20 per run, one per line. Paste more and the tool checks the first 20 and tells you it did. Run it again with the rest.
Where does the search volume come from?
From Google Ads keyword data for the country you pick, the same source as the Keyword Planner. It is the average monthly volume over the last 12 months, which is why a keyword that only spiked last month can still look small.
What does the difficulty score mean?
It estimates, from 0 to 100, how hard it is to get into the top 10, based on how many referring domains the pages already ranking there have. Under 30 is reachable for a newer site. Over 70 usually needs an established domain and a link building plan.
Why does a keyword say "no data"?
Google reports no monthly searches for that exact phrasing in that country. Usually it is too long or too specific, and Google folds it into a broader term. Try a shorter version, or check the country is the one your audience is in.
Is the volume for the whole world?
No, it is for the country you select, in that country\u2019s main language. Switch the country to see how the same keyword behaves in another market. There is no global total here because a global total hides the market you actually sell in.
What is the difference between competition and difficulty?
Competition is a Google Ads figure for how many advertisers bid on the keyword. Difficulty is about organic ranking. A keyword can be expensive to advertise on and easy to rank for, or the other way round.
Can I export the results?
Yes. The Download CSV button gives you every column plus the 12 monthly volume figures per keyword, ready for a spreadsheet.
Is this keyword checker free?
Yes, with no signup. Each check costs us real data credits, so there is a daily limit per visitor to keep it available to everyone.